The fastest way to understand your market
tudies are the indispensable preliminary stage to most marketing processes, especially for a new product launch. Qualitative studies in particular are intended to gain an understanding of attitudes and behaviour, or of the needs and expectations of users and potential or actual customers
Expansion’s assets
- Study management from A to Z
- Detailed reports
- Experienced team
- Studies conducted throughout Belgium (bilingual)
- Recruitment of participants (if need be)
- Regular cooperation with various universities
Need to understand the purchasing behaviour of your target groups?
6 good reasons to conduct a qualitative study
To gain an in-depth understanding of the purchasing behaviour of your current/potential customers
To carry out market tests on new products/services
To test prototypes
To determine the right messages for a communication campaign
To test the ergonomics of your future website
To detect your customers’ needs and offer them appropriate products/services
